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Biscuit Lofts - Follow the transformation of the National Biscuit Company Building in Downtown Los Angeles. First built in 1925 as the Nabisco Bakery it has a rich history and is now, several years later, being called the premier loft building in all of Southern California. 
Los Angeles Magazine - The pages of Los Angeles Magazine are no doubt the most read in the city, focusing on trends well before the rest of the country. Learn how their partnership with the Biscuit Loft project is helping readers partake in the new green way of loft living. 
GenArt - Art, Music, Fashion, and Film. If it's hot, chances are it was created by an artist discovered by Gen Art. The non-profit is known for philanthropic event planning that showcase talent and raise money for its artists. Gen Art is devoted to discovering and aiding emerging talent. 
Kenneth Brown - A top notch designer with his own HGTV show, Redesign, Kenneth Brown was selected to use his talent on Biscuit Loft #711. Brown designed with a fictional character in mind, one who loves the finer things in life. The look is rich the feel, very James Bond! 
Andersen-Miller - Jon and Matt Andersen-Miller bring together a perfect mix of architect and designer. The duo created fresh modern spaces with multiple uses. Embracing the nature of a real loft, they made use of the 16-foot ceilings and open spaces. 
Aleks Istanbullu - A well established architect, Istanbullu was selected to turn the original Biscuit Building into a multi-dwelling Loft residence. He also designed the inside of one of the Lofts.
Called Flow, Istanbullu's loft is more about embracing the true nature of a loft space. 
Downtown Living - To work, live, and play, in downtown LA. Each day more and more people and business are calling downtown their home. The impact from the re-beautification of this once rundown area is prevalent. See why so many are flocking to call downtown, "home". 
Loft Parties - The Los Angeles area's premiere publication is known for throwing unforgettable events. The 2007 Design Lofts event was no exception - a Q & A session with the designers, then a wrap party hosted by Project Runway winner and Gen Art alum Jeffrey Sebelia. 
Geisha House - It's not often you find yourself in a restaurant that blends world-class dishes with a fun, inviting atmosphere. At the Geisha House, you'll enjoy sushi creations rivaling those in Japan, while relaxing in an asian-inspired setting with a modern twist.
The LA Seen is produced by Cord Media Company - P.O. Box 1208, Rancho Mirage, CA 92270